In 2013 we did a major overhaul to Santa Cruz Bicycles' website. I art directed the redesign, creating several psd comps for reference. This was the first responsive design for Santa Cruz, and we wanted to focus on great photos: studio shots, lifestyle, and action photography commanded lots of screen real estate. But the bike geeks' specs weren't more than a couple clicks away. I devised a flexible grid that allowed the technical information and text-heavy stuff to occupy the site in easy-to-look-at and easy-to-read sections.