Omata brand identity ≥

I designed the brand identity for this LA-based start-up. They had just come off of a hugely successful Kickstarter, flush with cash, and they were looking to establish their brand identity. I was hired by the team that headed up the project because of my experience with Santa Cruz Bicycles. I created a new logo, color palette, typographic style, photographic style, brand icons, graphics, soft goods, stickers, cycling jersey graphics, symbology, and custom numerals (with a nod to Leica's custom typeface) that were applied to the product's dial.