Instant Oatmeal Ingredients

Here's another lettering exploration I did recently. I just rendered out the ingredients of instant oatmeal in my new style. I have a lot of fun playing with color in Photoshop, after I've arranged everything. This look reminds me of the '70s, so I created a palette that I swear could have come from a Hot Wheels package. Click on the image to get a better view.

Lettering/type exploration

Where's graphic design going? Who knows; there are a lot of cool directions I see it moving. I've been fascinated by the return of ultra-tight spaced bold typography for display and headline use, sort of a nod to the '60s and '70s. Here is my take on lettering that sorta resembles hand-rendered stuff. Mine is distorted digitally, but it has a nice, kinda Ed Fella-look to it.

This stuff is really fun to mess around with. I'm going to try to stay on track, and not get too distracted by other things (like playing music), and see where this goes. I feel really good about the general aesthetic of the type, and I can manipulate it very deftly nowadays. I've always admired lettering artists who have a real signature look. I feel I'm getting close to developing a style that I actually like myself!

See also:

http://www.randywilloughby.com/2009/07/typographic-experiment.html